About Florida passionfruit
Taste: Passionfruit has a rich and luscious taste that’s refreshingly sweet and tart with a floral hint.
Growing: Southern Florida
Season: December – February and May thru August
Colors: You’ll find shades of purple, pale-pink, and deep red.
Ripe: Wrinkles while ripening.
Open: Use a sharp knife to cut fruit in half lengthwise. Scoop out the contents. Tips…
Enjoy: Fresh scooped out of its shell or strain pulp and seeds through a strainer or cheesecloth for juice. Ideas and recipes…
In the know
Grown in Southern Florida
Grown on both coasts in semi-tropical South Florida, passionfruit grows as a vine. Trellises, much like what’s used for grapes, are set-up for their growth.
For our retailers and wholesalers
Ethylene Production and Sensitivity: High
Shelf Life: 14 days
Brooks Availability: Mostly year-round
Brooks Origin: South Florida
Storage: 42° – 50°F
Humidity: 85% – 95%
Match how passionfruit is enjoyed
- Passionfruit is enjoyed in many different ways. Think small and many. Display small baskets of passionfruit with other fruits, veggies and food that passionfruit compliments.
- The aroma of passionfruit will often drive first timers to buy. Build displays with aroma considered.
- Topping yogurt is often the first way this fruit’s enjoyed. A bin near the yogurt aisle builds sales.
- Passionfruit is a favorite topping on salads both fruit and lettuce. Let passionfruit play a part in any salad display.
- Topping veggies either with raw or cooked passionfruit is a great way to get veggies eaten and enjoyed. Broccoli and Cauliflower need the help, it’s passionfruit to the rescue.
- Cooking shows are highlighting passionfruit in delicious addition to cooked entrees and baked goods. In-store demos sparkle with a passionfruit added.
- Let’s drink to this, passionfruit is often stirred into cold drinks like iced tea, lemonade and cocktails. Passionfruit is also enjoyed blended as a juice. And lets not forget smoothies. Any displays highlighting drinks should have a place for this fruit.
Show what the consumer needs to know (in priority order)
- Passionfruit has a tropical flavor that’s both sweet and tart.
- Wrinkling means passionfruit is ripening. Adding “Wrinkled when ripe” says it all.
- Brooks’ passionfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
- Top ways of enjoying passionfruit
- Enjoy with a spoon
- Top yogurt
- Add to teas and smoothies
- Toss with salads
- Stir into sauces
- Passionfruit nutrition, it’s a good source of
- Vitamins A and C
- Copper, phosphorous and iron
- Fiber (pulp and seeds)
Case counts: 5,16,18,20,24,28,30,32,36,40,44
Pallet count: 126