About Florida Dragonfruit
Also known as: Pitaya
Taste: Refreshingly light and sweet – dragonfruit’s taste is a cross between kiwi and watermelon. The red is slightly sweeter than the white.
Growing: Southern Florida
Season: June – December
Selection: Look for even skin color and healthy yellow green leaves (brown tips are normal).
Colors: Inside you’ll find either white or red fruit ready to eat
Ripe: When it gives to a gentle squeeze.
Open: You can peel the fruit or cut it in half across the middle and scoop out the white interior with a large spoon. Scrape off any part of the red peel remaining on the flesh. Tips for opening…
Please note: Be careful handling red dragonfruit. It will stain hands and clothes. The color will wash out.
Enjoy: Freshly peeled or scooped out of its shell. Tips to enjoy simply fresh…
Perfect for tossing into a salad or baking into a desserts. Recipes…
Please note: Just note that red dragonfruit’s color will color most dishes with its vibrant color.
In the know
Tips and hints to enjoy dragonfruit
Dragonfruit can be peeled like an orange or sliced to enjoy with a spoon. But don’t stop there. Scoop out the red or white insides and add to a blender for smoothies. Or chop to top a fruit or leafy salad.
Dragonfruit can be peeled or sliced open across its middle or top to bottom. Once you slice it open, you can enjoy with a spoon or scoop out the insides for slicing or dicing for a recipe.
Red or white on the inside?
If our label has gone missing, it’s still easy to tell from the outside what’s on the inside.
Fields of dragons
Dragonfruit’s flower and fruit are both wild looking and both have a wild story to tell about how it grows. Tell-all info a click away.
Wild fruit has a wild story to tell!
Dragonfruit’s flower is unusually big and bright for a reason. Pollination only occurs on full moon nights.
Awaiting her “date,” here’s one of our dragonfruit plants putting their best “flowers” forward. Who they await will surprise you.
It’s very juicy, perfect for
- Slicing into a snack
- Blending into a smoothie
- Tossing with a fruit salad
- Chilling into a dessert
Embrace the red, or not!
Dragonfruit – red or white – makes a perfect fruit salad with almost any dressing. But there’s a big difference in a salad’s appearance when you add dragonfruit with a red interior to a salad.
The dragonfruit salads above have the same yogurt dressing. Red dragonfruit’s so juicy that there’s no way to toss it into a salad without the salad taking on the color red.
Embrace the red. Just decide how red you want to go. Toss with the dressing and then top with other ingredients. Or toss dragonfruit with the entire salad.
For our retailers and wholesalers
Ethylene Production and Sensitivity: Low
Shelf Life: 14 days
Brooks Availability: June – December
Brooks Origin: South Florida
Storage: optimum 50°F
Humidity: 85% – 95%
Snack, salads and drinks
- This wild looking fruit is a “cart” stopper. Large displays are not necessary to build interest.
- If dragonfruit is new to your customers, start with small displays to highlight how the fruit is enjoyed. But don’t stop with a display in the tropical aisle, add dragonfruit to any lunchbox, fruit salad, snacks and smoothie displays.
Show what the consumer needs to know (in priority order)
- Dragonfruit is also known as pitaya.
- It has has a light tropical flavor with easy-to-eat seeds.
- Brooks’ dragonfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
- Slice in half to enjoy with a spoon or chop to add to a salad. Scoop out the insides for a great slushy drink.
- Take care handling red dragonfruit. It can stain.
- Dragonfruit is a good source of
- Vitamin C
- Red-flesh dragon fruit gets its color from lycopene
- More about dragonfruit nutrition,
Sizes: small, medium, large and jumbo
Case counts: varies
Net box weight: 10#
Pallet count: 145