About Florida Dragonfruit
Also known as: Pitaya
Taste: Refreshingly light and sweet – dragonfruit’s taste is a cross between kiwi and watermelon. The red is slightly sweeter than the white.
Growing: Southern Florida
Season: June – December
Selection: Look for even skin color and healthy yellow green leaves (brown tips are normal).
Colors: Inside you’ll find either white or red fruit ready to eat
Ripe: When it gives to a gentle squeeze.
Open: You can peel the fruit or cut it in half across the middle and scoop out the white interior with a large spoon. Scrape off any part of the red peel remaining on the flesh. Tips for opening…
Please note: Be careful handling red dragonfruit. It will stain hands and clothes. The color will wash out.
Enjoy: Freshly peeled or scooped out of its shell. Tips to enjoy simply fresh…
Perfect for tossing into a salad or baking into a desserts. Recipes…
Please note: Just note that red dragonfruit’s color will color most dishes with its vibrant color.
In the know
Ideas for enjoying dragonfruit
Dragonfruit can be peeled like an orange or sliced to enjoy with a spoon. But don’t stop there. Scoop out the red or white insides and add to a blender for smoothies. Or chop to top a fruit or leafy salad.
Both white and red dragonfruit have seeds. They’re barely noticeable while enjoying the fruit in salads or beverages.
The fruit’s texture is similar to kiwi’s. Dragonfruit’s seeds aren’t as noticeable as kiwi’s seeds, but they do add a little texture to the fruit.
red or white?
Grown in Southern Florida
You think of cactus as growing in dry climates. There’s an exception to the rule – dragonfruit. It’s in the cactus family. We grow it in Southern Florida and if you’ve been to Florida, you know it’s anything but dry.
Dragonfruit’s flower is unusually big and bright for a reason. Pollination only occurs on full moon nights. Bright white and spiky flowers make the most of the limited window set by Mother Nature.
Awaiting her “date,” here’s one of our dragonfruit plants putting their best “flowers” forward.
It’s very juicy, perfect for
- Slicing into a snack
- Blending into a smoothie
- Tossing with a fruit salad
- Chilling into a dessert
Embrace the red, or not
Dragonfruit – red or white – makes a perfect fruit salad with almost any dressing. But there’s a big difference in a salad’s appearance when you add dragonfruit with a red interior to a salad.
The dragonfruit salads above have the same yogurt dressing. Red dragonfruit’s so juicy that there’s no way to toss it into a salad without the salad taking on the color red.
Embrace the red. Just decide how red you want to go. Toss with the dressing and then top with other ingredients. Or toss dragonfruit with the entire salad.
For our retailers and wholesalers
Ethylene Production and Sensitivity: Low
Shelf Life: 14 days
Brooks Availability: June – December
Brooks Origin: South Florida
Storage: optimum 50°F
Humidity: 85% – 95%
Snack, salads and drinks
- This wild looking fruit is a “cart” stopper. Large displays are not necessary to build interest.
- If dragonfruit is new to your customers, start with small displays to highlight how the fruit is enjoyed. But don’t stop with a display in the tropical aisle, add dragonfruit to any lunchbox, fruit salad, snacks and smoothie displays.
Show what the consumer needs to know (in priority order)
- Dragonfruit is also known as pitaya.
- It has has a light tropical flavor with easy-to-eat seeds.
- Brooks’ dragonfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
- Slice in half to enjoy with a spoon or chop to add to a salad. Scoop out the insides for a great slushy drink.
- Take care handling red dragonfruit. It can stain.
- Dragonfruit is a good source of
- Vitamin C
- Red-flesh dragon fruit gets its color from lycopene
- More about dragonfruit nutrition,
Sizes: small, medium, large and jumbo
Case counts: varies
Net box weight: 10#
Pallet count: 145