About Florida Dragonfruit


Also known as: Pitaya

Taste: Refreshingly light and sweet – dragonfruit’s taste is a cross between kiwi and watermelon. The red is slightly sweeter than the white.

Growing: Southern Florida

Season: June – December

Selection: Look for even skin color and healthy yellow green leaves (brown tips are normal).

Colors: Inside you’ll find either white or red fruit ready to eat

Ripe: When it gives to a gentle squeeze.

Open: You can peel the fruit or cut it in half across the middle and scoop out the white interior with a large spoon. Scrape off any part of the red peel remaining on the flesh.  Tips for opening…

Please note: Be careful handling red dragonfruit. It will stain hands and clothes. The color will wash out.

Enjoy: Freshly peeled or scooped out of its shell. Tips to enjoy simply fresh…

Perfect for tossing into a salad or baking into a desserts. Recipes…

Please note:  Just note that red dragonfruit’s color will color most dishes with its vibrant color.

Red or white dragonfruit, why chose? Enjoy both
Red or white dragonfruit, why chose? Enjoy both
Enjoy, bite-by-bite
Enjoy, bite-by-bite

In the know

Seeing the world thru dragonfruit eyes
Seeing the world thru dragonfruit eyes

Tips and hints to enjoy dragonfruit

Dragonfruit can be peeled like an orange or sliced to enjoy with a spoon. But don’t stop there. Scoop out the red or white insides and add to a blender for smoothies. Or chop to top a fruit or leafy salad.

Nutritious and delicious
Nutritious and delicious


Its appearance is a show stopper. The flavor familiar yet tropical and its nutritional value all combine to make it a well-rounded addition to every shopping list.

See what our nutritionist says about this fruit…

Enjoy the seeds, they add both crunch and fiber to the fruit
Enjoy the seeds, they add both crunch and fiber to the fruit


Both white and red dragonfruit have seeds. They’re barely noticeable while enjoying the fruit in salads or beverages.

The fruit’s texture is similar to kiwi’s. Dragonfruit’s seeds aren’t as noticeable as kiwi’s seeds, but they do add a little texture to the fruit.

How to open dragonfruit, it's easy
How to open dragonfruit, it's easy

Opening Dragonfruit

Dragonfruit can be peeled or sliced open across its middle or top to bottom. Once you slice it open, you can enjoy with a spoon or scoop out the insides for slicing or dicing for a recipe.

Easy way to tell if red or white
Easy way to tell if red or white

Red or white on the inside?

If our label has gone missing, it’s still easy to tell from the outside what’s on the inside.

a dragonfruit field near Miami, Florida
a dragonfruit field near Miami, Florida

Fields of dragons

Dragonfruit’s flower and fruit are both wild looking and both have a wild story to tell about how it grows. Tell-all info a click away.

Dragonfruit's flower on a full moon night
Dragonfruit's flower on a full moon night

Wild fruit has a wild story to tell!

Dragonfruit’s flower is unusually big and bright for a reason. Pollination only occurs on full moon nights.

Awaiting her “date,” here’s one of our dragonfruit plants putting their best “flowers” forward. Who they await will surprise you.

Lots of recipes to try
Lots of recipes to try


Dragonfruit’s hard not to notice with its shocking pink and neon green spiked skin.
It’s a beloved fruit of the tropics, with a hard to describe taste that reminds one of an exotic kiwi.

It’s very juicy, perfect for

  • Slicing into a snack
  • Blending into a smoothie
  • Tossing with a fruit salad
  • Chilling into a dessert
Same recipe, different dragonfruit
Same recipe, different dragonfruit

Embrace the red, or not!

Dragonfruit – red or white – makes a perfect fruit salad with almost any dressing. But  there’s a big difference in a salad’s appearance when you add dragonfruit with a red interior to a salad.

The dragonfruit salads above have the same yogurt dressing. Red dragonfruit’s so juicy that there’s no way to toss it into a salad without the salad taking on the color red.

Embrace the red. Just decide how red you want to go. Toss with the dressing and then top with other ingredients. Or toss dragonfruit with the entire salad.

 Click for this salad recipe…

Enjoy without a recipe in sight
Enjoy without a recipe in sight

No recipe needed

No need to find a recipe for dragonfruit (although we have plenty for you to peruse…).

One slice opens to some beautiful fruit. Here are six ways to enjoy dragonfruit, with no recipe in sight.

Dragonfruit fun

Poking a little fun at dragonfruit. A great tasting fruit that looks like it has a sense of humor…

For our retailers and wholesalers

Ethylene Production and Sensitivity: Low
Shelf Life: 14 days
Brooks Availability: June – December
Brooks Origin: South Florida
Storage:  optimum 50°F
Humidity: 85% – 95%

Snack, salads and drinks

    This wild looking fruit is a “cart” stopper. Large displays are not necessary to build interest.
    If dragonfruit is new to your customers, start with small displays to highlight how the fruit is enjoyed.  But don’t stop with a display in the tropical aisle, add dragonfruit to any lunchbox, fruit salad, snacks and smoothie displays.

Download a pdf about dragonfruit

Show what the consumer needs to know (in priority order)

  1. Dragonfruit is also known as pitaya.
  2. It has has a light tropical flavor with easy-to-eat seeds.
  3. Brooks’ dragonfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
  4. Slice in half to enjoy with a spoon or chop to add to a salad. Scoop out the insides for a great slushy drink.
  5. Take care handling red dragonfruit. It can stain.
  6.  Dragonfruit is a good source of


Download this info sheet

Sizes: small, medium, large and jumbo

GTIN: 00081679311512

PLU: 3040

Case counts: varies

Net box weight: 10#

Pallet count: 145