Merchandising dragonfruit

This fruit’s a “cart-stopper”

Could your produce aisle use some hot pink and neon green spikey fruit in it? You bet. This is fruit that’s fierce on the outside but creamy sweet on the inside. Dragonfruit makes a great addition to salad, snack and appetizer displays.

For our retailers and wholesalers

Ethylene Production and Sensitivity: Low
Shelf Life: 14 days
Brooks Availability: June – December
Brooks Origin: South Florida
Storage:  optimum 50°F
Humidity: 85% – 95%

Snack, salads and drinks

    This wild looking fruit is a “cart” stopper. Large displays are not necessary to build interest.
    If dragonfruit is new to your customers, start with small displays to highlight how the fruit is enjoyed.  But don’t stop with a display in the tropical aisle, add dragonfruit to any lunchbox, fruit salad, snacks and smoothie displays.

Download a pdf about dragonfruit

Show what the consumer needs to know (in priority order)

  1. Dragonfruit is also known as pitaya.
  2. It has has a light tropical flavor with easy-to-eat seeds.
  3. Brooks’ dragonfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
  4. Slice in half to enjoy with a spoon or chop to add to a salad. Scoop out the insides for a great slushy drink.
  5. Take care handling red dragonfruit. It can stain.
  6.  Dragonfruit is a good source of

 

Download this info sheet

Sizes: small, medium, large and jumbo

GTIN: 00081679311512

PLU: 3040

Case counts: varies

Net box weight: 10#

Pallet count: 145

  • Don’t stack high, this fruit softens as it ripens.
  • No misters, keep dragonfruit dry.
  • Dragonfruit stays “on hold” at 45ºF.
  • Stem-end down displays work best.