Merchandising

For our retailers and wholesalers

papaya be your bowl

Let a solo papaya be your bowl

passionfruit towers above tangerines

Passionfruit and citrus, perfect companions

Merchandising tips and product information are available below.

You’ll have to scroll down to get to it, but you can also view this information in every “About” web page for the individual fruit or veggie (select the fruit from the menu located at the top).  Each page has tips and information about the fruit, you may find useful.

 

Our specialties

Way to show their color

Ripening: Keep fruit between 70 and 80 degrees until it reaches at least 50 percent color.
Ethylene Production and Sensitivity: High
Shelf Life: Once ripe, the papaya should be used within two to three days.
Brooks Availability: Year Round
Brooks Origin: Guatemala, Dominican Republic and Jamaica
Storage: 50° – 55°F
Humidity: 85% – 95%

displays

for More display ideas

  1. This big fruit is hard to miss. It’s size and gorgeous color easily signals the tropical or specialty section in your store.
  2.  Slice this papaya open, package it with a spoon and a slice of lime for the perfect snack or the customer who needs less than a whole fruit. This fruit’s a favorite addition for breakfast and lunch on-the-go.
  3. If you’re serving smoothies, make sure your menu has a couple of tropical treats. Caribbean Reds brings a sweet taste to any frozen concoction.

Other ideas

  1. Form a skirt around the melons with Caribbean Red papayas. This papaya a perfect addition to any fruit salad your customer makes themself or that they pick up in your ready-to-go section.
  2. “Bang for your buck” displays showing how we can get the most bang out of our produce bucks are fun with Caribbean Red papayas deserving a spot.

More display ideas…

Signage

Ripening chart

Download this ripening chart.

  1. Like a melon, Caribbean Red papaya has a sweet taste and aroma.
  2. Once 50% yellow and it gives to a gentle squeeze, it’s ripe. Enjoy within a day of two after the fruit is fully yellow.
  3. This fruit’s pinkish flesh contains papain, an enzyme which helps digestion.
  4. Cut open and enjoy by the spoonful. Or slice or cut to add to salads – fruit or leaf.
  5. This fruit is NOT GMO.

 

Product details

UPC 081679432002
PLU 3112
Case counts: 7-15
Pallet count: 54 boxes

Read more about the SlimCado

Taste: Light texture with a sweet, buttery taste.
Selection:  A fruit that yields slightly to gentle pressure is ready for chopping. With more give, it may be ready for mashing, as in guacamole.
Ripeness:  The SlimCado’s skin remains green and yields to gentle pressure when ripe. It does not turn black
Ethylene Production & Sensitivity: High
Shelf Life:  Generally one week. Once ripe, the avocado should be used within one to two days
Brooks Availability:  June – February
Brooks Origin:  Florida and Dominican Republic
Storage Temperature:  42° – 48°F, do not store below 40°F
Storage Humidity: 85%-95%

displays

Display enough to sell in one day roughly 15-30 pieces (depending on the traffic in your store). When replenishing, rotate any leftover day-old fruit to the front.

Signage

  1. SlimCados are non-GMO
  2. Most are grown in southern Florida.
  3. They have a naturally light and creamy taste that’s perfect in a salad, smoothie, guacamole and on toast.
  4. SlimCados stay green as they ripen.
  5. 1/2 the fat and a 1/3rd fewer calories

 

product details

GTIN: 00081679054839
PLU: 4223
Box ct: flats 7, 8, 9 doubles 14, 16, 18

GTIN: 00081679083457
PLU: 4771
Box ct: flats 10, 12, 14 doubles 20, 24, 28

GTIN: 00081679038457
PLU: 7221
Box ct: flats 16, 18, 20, 24 doubles 32, 36, 40, 48

Net weight:
flats 12 – 13.5 lbs, doubles 24 – 27 lbs, bruces 33.5 – 36 lbs

Taste: Similar to that of a tart apple when green. It sweetens when the fruit becomes yellow.

Selection: Choose a firm, crisp fruit. Browning on the edges is a sign of ripeness.

Ripening: Store fruit at room temperature until most traces of green have disappeared and ribs turn brown.

Ethylene Production & Sensitivity: Low

Shelf Life: One week depending on temperature and humidity. Once ripe, it should be eaten within two to three days.

Brooks Availability: July – April

Brooks Origin: Florida

Storage Temperature: 48° – 55°F

Storage Humidity: 88%-90%

Displays

Starfruit can be eaten like an apple, making it perfect for snack displays.

Add slices of starfruit to ready-to-go fruit salads. Make sure the starfruit slice is on top.

In-store food demonstrations get a sparkly touch when starfruit slices grace the dish’s top.

signage

  1. Florida grown.
  2. Ripens yellow with brown tips. Use a veggie peeler to take the brown off.
  3. Garnish with starfruit, add to fruit and leafy salads and much more.

 

Product details

Starfruit

GTIN: 00081679006005

PLU: 4256

Box ct: 16,20,25,30

Net wt: varies

Pallet ct: 126 boxes

StarPac

GTIN: 00081679782770

PLU: n/a

Box ct: 10 – 2 ct clamshells

Net wt: 6 oz. per clamshell

Pallet ct: 126 boxes

StarPac® Design Advantages

Prevents bruising during transport & customer handling

Stacks easily, allowing for organized displays

Reduces shrinkage by controlling humidity

Tracks and scans more easily with UPC coding

Enhances ripening

Sizes: small, medium, large and jumbo

GTIN: 00081679311512

PLU: 3040

Case counts: varies

Net box weight: 10#

Pallet count: 145

More tropical fruits

Ethylene Production and Sensitivity: Low
Shelf Life: 14 days
Brooks Availability: June – December
Brooks Origin: South Florida
Storage:  optimum 50°F
Humidity: 85% – 95%

Snack, salads and drinks

    This wild looking fruit is a “cart” stopper. Large displays are not necessary to build interest.
    If dragonfruit is new to your customers, start with small displays to highlight how the fruit is enjoyed.  But don’t stop with a display in the tropical aisle, add dragonfruit to any lunchbox, fruit salad, snacks and smoothie displays.

Download a pdf about dragonfruit

Show what the consumer needs to know (in priority order)

  1. Dragonfruit is also known as pitaya.
  2. It has has a light tropical flavor with easy-to-eat seeds.
  3. Brooks’ dragonfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
  4. Slice in half to enjoy with a spoon or chop to add to a salad. Scoop out the insides for a great slushy drink.
  5. Take care handling red dragonfruit. It can stain.
  6.  Dragonfruit is a good source of

 

Download this info sheet

Sizes: small, medium, large and jumbo

GTIN: 00081679311512

PLU: 3040

Case counts: varies

Net box weight: 10#

Pallet count: 145

Root vegetables

Ethylene Production and Sensitivity: Low
Shelf Life: 14 days
Brooks Availability: June – December
Brooks Origin: South Florida
Storage:  optimum 50°F
Humidity: 85% – 95%

Snack, salads and drinks

    This wild looking fruit is a “cart” stopper. Large displays are not necessary to build interest.
    If dragonfruit is new to your customers, start with small displays to highlight how the fruit is enjoyed.  But don’t stop with a display in the tropical aisle, add dragonfruit to any lunchbox, fruit salad, snacks and smoothie displays.

Download a pdf about dragonfruit

Show what the consumer needs to know (in priority order)

  1. Dragonfruit is also known as pitaya.
  2. It has has a light tropical flavor with easy-to-eat seeds.
  3. Brooks’ dragonfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
  4. Slice in half to enjoy with a spoon or chop to add to a salad. Scoop out the insides for a great slushy drink.
  5. Take care handling red dragonfruit. It can stain.
  6.  Dragonfruit is a good source of

 

Download this info sheet

Sizes: small, medium, large and jumbo

GTIN: 00081679311512

PLU: 3040

Case counts: varies

Net box weight: 10#

Pallet count: 145